About

Omni Consumer Products is a product development company located in the San Francisco Bay Area, with a focus on licensing, defictionalization, and reverse-branding.

In the Press:

Adweek
That's Entertainvertising... fake brands made real

Financial Times
The real market for fake brands 
 
New York Magazine
Review: Tru Blood 
 
New York Times
Tru Blood steps into reality. 
 
NBC News
'Tru Blood' First Taste. 
 
New York Times
Brawndo: Fictional Brands Become Real. 
 
Wired
How Brawndo Came to Life. 
 
Maxim Magazine
The 10 Best Things to Happen to Men in 2007 - #9: Brawndo The Thirst Mutilator 
 
The Onion
“Brawndo’s got electrolytes. And that’s what plants crave. They crave electrolytes. Which is what Brawndo has.”
 
MTV Movies
“Brawndo” energy drink from Mike Judge’s “Idiocracy.”